Post by Seafood Souq

Is the seafood on your plate actually what the label claims? Our Chief Operations and Finance Officer, Tariq Alimohamed, discussed one of the seafood industry's most pressing problems—traceability—with Entrepreneur UK at VivaTech 2026. Seafood typically passes through multiple countries and countless hands before reaching consumers, and mislabelling along that chain creates real costs for businesses while undermining sustainability claims, regulatory compliance, and consumer trust. 🎧 Listen to the full conversation below. 🎥 Entrepreneur UK #vivatech #traceability #supplychain #seafood #transparency

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