Post by SDA Bocconi

What does it mean to work on a brand from the inside? As part of the Marketing Strategy for Growth concentration, our MBA students stepped into Lavazza Group’s world in Turin for an immersive company visit and workshop. From exploring the brand’s heritage at the Museo Lavazza to experiencing its products firsthand, the day culminated in a live business challenge: a brand-focused project that students will develop and present in the coming weeks. The goal is clear: bringing marketing to life, bridging strategy and execution, and offering a direct perspective on how brands grow, evolve, and compete. #SDABocconi #BusinessSchool #SchoolOfManagement Stefano Pogutz Maria Cristina Cito, Ph.D. Valentina Salice Eleonora Coffaro Maria Elisabetta Barbieri