Post by SDA Bocconi

In the business of events, impact goes beyond the moment itself. For the students of the Executive Master in Business of Events, this journey has meant learning how to design experiences that create value—culturally, economically, and increasingly, sustainably. This perspective took center stage during the Graduation Ceremony, opened by Dean Stefano Caselli, followed by a keynote by Susanna Sieff, Sustainability Director of the International Ski and Snowboard Federation, who shared insights on sustainability in global sports events. The conversation continued with Giovanni Malagò, EMBE Advisory Council Chairman, Fondazione Milano Cortina 2026 President, International Olympic Committee (IOC) Member, offering a view from the heart of the Olympic movement and the future of major international events. A moment dedicated to the graduating class gave voice to their journey, before the closing reflections by Academic Director Dino Ruta. From designing events to shaping experiences that leave a lasting impact on people, industries, and communities—this is the legacy EMBE passes on to its first cohort as they move forward. To the EMBE class—what’s next starts now. #SDABocconi #BusinessSchool #SchoolOfManagement Riccardo Taranto Francesco Billari Enzo Baglieri Chiara Bigotto Daniel Reyes Mick Stella-Zoë Schmidtler