Post by Scott Wiseman

Google AI Overviews. ChatGPT. Perplexity. Your PI firm needs to be in all three. GEO — Generative Engine Optimization — is the next frontier for PI law firm marketing. In Sacramento, we're seeing a major shift: → 40%+ of legal searches now start with an AI tool → Google's AI Overviews appear above organic results for most PI keywords → Clients are making calls based on what AI recommends — not just what ranks #1 The good news? Most Sacramento PI firms aren't optimized for this yet. What GEO looks like for a personal injury firm: ✓ Content structured around question clusters (car accident, slip & fall, wrongful death) ✓ Consistent NAP signals across 35+ legal directories ✓ Schema markup for attorney profiles, reviews, and practice areas ✓ Google Business Profile optimized for 'near me' + AI queries Shoutout to some standout PI attorneys in Sacramento who are doing great work: → Alex Zeesman - https://lnkd.in/gMCUjaFQ → Justin J. Eballar - https://lnkd.in/g_4U8i9X → Dave Ring - https://lnkd.in/gCz3iPrx → Shaana Rahman - https://lnkd.in/eDpVtspR See your firm's GEO score for free: https://lnkd.in/gn_P5pBE #GEO #GenerativeEngineOptimization #PILawyer #Sacramento #LegalMarketing