Post by ScorePlay

ScorePlay 🤝 Blinkfire: Creating great content is only half the battle. The real challenge is quantifying its impact once it's published. By partnering with the leading business intelligence and marketing analytics platform for sports, ScorePlay is now able to track the commercial value of their content, from creation to publication. "We are closing the loop on the content lifecycle. It's no longer enough to just manage your assets; you need to know exactly how they perform," said Alexis Prousis, Blinkfire's CMO. Full story in the comments #ForSportsBySports #OwnEveryMoment