Post by ScorePlay

What if your athletes were your biggest media channel? That's exactly what happened at FIS - The International Ski and Snowboard Federation this season. The footage was already there. The audience was already there. The unlock was putting it one tap away from the people fans most want to follow: the athletes themselves. FIS ended up having their biggest digital season in history: 🎿 115M people reached (+107%) 📲 2,000+ athletes self-serving their own clips 🔥 Athletes posted 3x more than federations at a higher engagement rate FIS didn't add a new platform. It unlocked one it already had, letting the athletes do the rest. 👇 Read the full story, link in the comments.