Post by ScorePlay

🎾 Back in Paris for SPORT[GEN] Summit (and tennis season 👀), and the question on everyone's mind this year was simple: how do you actually bring AI into your organization? Victorien Tixier and Michael Meltzer talked about where the industry is heading, with a look back at Vic's panel, The Attention Game. The throughline? You can't build on top of AI without the foundation underneath it. As Michael put it: clean infrastructure and clean data come first. It's the work ScorePlay has been building toward for almost five years: media infrastructure that's AI-ready by design. And the shift is already here. Rights holders must understand audiences, adapt formats, and build entirely new fan activations on top of our API. A new world, and we're just getting started.

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