Post by Schwan Cosmetics International GmbH

Skin moisture up 31% in 28 days. From a lip liner. Lips are no longer treated as an afterthought. Increasingly, they are seen as a dedicated skincare zone, and that shift is changing what consumers expect from lip products. Driven by longevity beauty and skintelligence, consumers are looking for products that combine visible results, long-term care, and color performance. At the same time, beauty brands are under growing pressure to support those claims with credible efficacy data. With LIPLIFT, we brought clinically tested skincare benefits into a high-performance lip liner format. “Consumers no longer want to choose between instant gratification and long-term results. LIPLIFT combines both in a way that feels modern and aligned with the longevity mindset shaping beauty,” says Leonardo Luce, Head of Competence Color and Care. Key features: ◾+31% skin moisture after 28 days (clinical study) ◾+18% lip volume after 30 minutes (clinical study) ◾Up to 11 hours wear ◾Soft-focus velvet finish ◾Available across multiple packaging formats “Our goal was to create a product system that allows brands to express their own identity while staying aligned with the growing demand for treatment-driven lip products,” shares Cornelia Riepl-Osmić Riepl, Director Product Marketing. Launching at MakeUp in Paris 2026. Visit us at booth C26!