Post by Simon Schlerf

Back in April, I spent an incredibly fun day on set in Frankfurt am Main. I had the chance to step in front of the camera for the new Deutsche Dienstrad campaign: "Wir bewegen Deutschland". The goal of the campaign is to bring sustainable mobility to everyone and get even more people and industries excited about bike leasing. But what I really love about the concept is how human it is. Instead of just focusing on the bikes, it focuses on that one specific moment that connects all of us: stepping onto the pedals. To show how diverse our riders are, we filmed 13 completely different scenes. You can guess the professions just by looking at the shoes and outfits. Every bike and every location is exactly as unique as the person riding it. And the best part? It is 100% authentic. We didn't use actors. It's just us - real employees and brand ambassadors showing what we stand for. Being part of this production was a unique experience for me, and I am incredibly proud of the result and the message behind it. From a Digital Marketing perspective, we thought about a lot of ways to promote the campaign. For the launch, we decided to go with a landing page that brings the campaign movie to our website, revealing the faces behind the shoes you see in the video. Of course, we are also running ads and using social media to further promote the campaign. You can check out the campaign and see the final result right here: https://lnkd.in/eM8erV5Y What do you think of the video? #wirbewegendeutschland #dienstrad