Post by Schlegel und Partner - Your Market Insighters®

The consumer-driven push for antibiotic-free chicken production in the North American market has forced poultry producers to place a higher focus on layered disease prevention strategies. This has led to the development of new products and technologies that work together as a range of alternatives to ensure flock health and even improve efficiency without the use of antibiotics. Spending on flock health has been redirected into new categories. The Life Science Department at Schlegel und Partner - Your Market Insighters® has analyzed how this shift has reshaped purchasing behavior, supply-chain relationships and risk management within the broiler industry.    #broilerindustry #antibioticalternatives #noantibioticsever #poultrytrends #lifescience #poultryhealth #sustainablepoultry #dfms #probiotics #prebiotics #organicacids