Post by SCARPA

No shortcuts - not in the mountains, not in the market.   That was the spirit our President Sandro Parisotto brought to the Sport Business Forum, one of Italy's leading gatherings on the business of sport, held at Palazzo Giacomelli in #Treviso, Trieste and Belluno.  Alongside him, Cremonese Alessio, Vice President, Confindustria Belluno Dolomiti and Gianluca Pavanello, CEO, Macron / Vice President ASSOSPORT in a conversation moderated by journalist Alberto Bollis on the values and the bond between sport and apparel. The post-Covid outdoor surge has settled, and what remains is a market that asks harder questions: about #quality, #durability, and what a #brand truly stands for.  For SCARPA, that's exactly the kind of terrain we were built for.  We compete on the #trust of #people who rely on their gear when the conditions get serious, athletes, mountaineers, anyone who knows that in the mountains, every detail counts. Last winter Games brought ski mountaineering to the highest stage. SCARPA athletes were on the podium. But the real #legacy of a great event is measured in the communities it inspires, the young athletes it reaches, and the culture it leaves behind. The conversation didn't stop there. AI, sustainability through our LIFE Re-Shoes program, the power of #MadeinItaly driving export growth, the right faces to represent a brand, and so much more. Higher standards. Harder terrain. That's where we feel at #home. #NoPlaceTooFar