Post by Sports Business Association at The University of Utah

STRAT 5850: Introduction to the Business of Sports is the foundation of the Business of Sports Program at the David Eccles School of Business—giving you a deep dive into the multibillion-dollar global sports industry. Explore the strategies, operations, and business models that drive professional teams, college athletics, Olympic organizations, and major sports brands. From analytics and branding to event operations, this class shows you how the industry actually runs and how you can be part of it. 🗓️ Registration opens April 6 📚 Open to all majors 🙌 Fall 2026 Get ahead and lock in your spot early 👀 #BusinessOfSports #UofU #SportsIndustry #StadiumToSummit #CareerGoals