Post by Say It Now

Amazing research released this week from Mark Ritson supported by Radiocentre, Commercial Radio & Audio and RAB showing: Campaigns with audio outperform those with no audio on profit +75%, trust +81%, price insensitivity +81% and customer acquisition +19%. Audio’s profit contribution also scales with media spend. Across 14 measures, the average uplift for all campaigns with audio was +22%, in comparison to campaigns with no audio. Read the full write up now: https://lnkd.in/exgHVcut