Post by Savoy House

We’re proud to share that Gregory Mazza, Vice President of Sales at Savoy House, is a featured guest on the inaugural season of The WizCommerce Podcast, a series highlighting wholesale leaders who are helping shape the future of the industry. Throughout his career, Greg has built his approach to sales around a simple but powerful philosophy: sell to help. In this episode, Greg shares insights into sales leadership, territory development and rep management, including how to evaluate market opportunities, build stronger relationships with independent sales representatives and use category-level analytics to better understand performance. The conversation also explores Greg’s experience leading through some of the lighting industry's most challenging periods while working with a previous manufacturer. During COVID, he implemented programs designed to help showroom customers continue doing business during unprecedented uncertainty. Later, amid tariff volatility in 2025, he made the decision to hold pricing rather than immediately pass additional costs on to customers. While the circumstances were different, the philosophy behind both decisions was the same: put the customer first and demonstrate what true partnership looks like when it matters most. “I didn’t want to be part of the problem. I wanted to be part of the solution,” Greg shared. “We knew they didn’t have cash at that time. But we knew, based on the longevity of the account and the two-way partnership, that we would invest now to gain later.” Today, Greg brings that same customer-first approach to Savoy House, one of the country's leading lighting manufacturers and a family-owned company with more than 65 years in the lighting industry. For sales leaders, independent reps and wholesale professionals, this conversation offers valuable perspective on building stronger teams, evaluating territories and creating meaningful customer partnerships. 🎙️ Listen to Greg Mazza's conversation on The WizCommerce Podcast: