Post by Sascha Stürze

𝗧𝗵𝗲 𝗦𝘁𝗮𝘁𝗲 𝗼𝗳 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗠𝗲𝗮𝘀𝘂𝗿𝗲𝗺𝗲𝗻𝘁 (according to #WednesdayWhizz 😉). "Should we even attempt anymore to combine the gold standards of measurement (MMM & Experiments) with a rotting tomato such as digital attribution?" I still think yes but only under narrow circumstances. But we should also make MMMs more real-time (they never will be fully) and more agile. Read more below and leave your thoughts behind please! Prof. dr. Koen Pauwels Isabelle Lacarce-Paumier Erin Breland Paul Rottstegge Kerstin Müllejans Raimund Bau Patricia Grundmann Ralf Brueser Toby Foy Lars Glenne Karen Geugjes Christian von Hegel Marcus Dimpfel York-Alexander Florin Riccardo Francioni Joel Iunes Krenke James Tyrer Stephan Hong Benjamin Ludigs Jens Reich, PhD Arthur Mai uwe storch Mirko Dr. Caspar Dr. Matthias Rasztar Tobias Streffer Konstantin Riedel Sebastian Klein Paul Höser John-Paul Pieper Mark Klein Dr Grace Kite Joy Talbot Tina Moffett Alice Sauerer Mathias Hinz