Post by Sarah Noel Block, MS

After the second elevator pitch, no one is listening. Don't act shocked. You’ve seen it. You’re in a room of 20 professionals. Everyone goes around sharing their polished 30-second intro. By the third person, it’s background noise. Not because people are rude. Because it all sounds the same - bland, generic. BLAH. Here’s a better rule: If your introduction doesn’t spark a follow-up question, it failed. The purpose of your intro isn’t to explain your entire methodology. It’s to trigger: “What do you mean?” “How does that work?” “Tell me more.” That only happens when you: - Keep it short. - Remove jargon. - State the outcome you create. Try this structure: “I help [who] achieve [specific outcome].” Then pause. Let the silence do the heavy lifting. The best networking conversations don’t start with a pitch. >> They start with curiosity. << Thank you to Conor Cunneen - IrishmanSpeaks for being my guest expert this week on Tiny Marketing Podcast. *** Hey, I'm Sarah, and I help solo consultants get booked out without burning out using my simple Six Missions + 1:1 consulting. DM me or email me at [email protected] to learn more.