Post by Sarah Flood-Baumann
Designer of branded publications, books and magazines
I am working on compiling art direction case studies for my website refresh and I went into the archives to pull the behind the scenes footage from one of my most treasured covers at Louisville Magazine. We are under a month away from the anniversary of Ms.Taylor’s death and so I thought it would be a good time to share in detail the care and thought behind this cover creation. _ This issue was sent to press right in the middle of 2020 pandemic and the Breonna Taylor protests. How could our magazine approach and explore this pivotal moment and conversation in a deep way? _ Tasked with Art Directing this cover, I pulled in Aldrena Corder to create the cover image. Her work has always been tactile in nature and she explores the act of making through her collective identities as a mother, Black woman, daughter and sister. _ Aldrena told Louisville Magazine, “Sewing is a spiritual and intimate act and it connects me to the rich heritage of making in the Black community. The hand-drawn handwriting makes it a more personal connection. Writing and stitching “say her name” repeatedly was a way for me to speak to Ms. Taylor and the other Black women and girls whose voices have been silenced and overshadowed. Ripping parts of the image and leaving strings exposed are a nod to the impermanence of life. The work for justice is not easy, it’s messy and raw.” _ Thank you so much to Aldrena Corder for being vulnerable and honest in this work and thank you Louisville Magazine for giving me the freedom to create meaningful covers. _ #cover #magazinecover #femaleartist #femaledesigner #editorialdesigner #handmade #blm #sayhername #magazine #designer #artdirector #louisvilleky #louisvillekydesigner #aigalou #louisvillekentucky #breonnataylor #editorialdesign #magazinecover #magazinedesign