Post by Sappi

Our recent research found a surprising insight: people overwhelmingly associate luxury with the look and feel of packaging, not with product claims or descriptions. Design and texture can communicate even more about a brand’s value than the text on a label. Learn how your brand can create packaging that feels as good as it looks—and sells even better. Get our free e-book, “The Touch Advantage”: https://brnw.ch/21x3hnc.