Post by Sandeep Das

Storytelling, Executive Presence & Negotiation Coach | Best-selling Author (6 books)| 250+ newspaper columns | International Keynote Speaker | Guest Faculty @ IIM A, B, L, ISB | 500K+ followers on social media | IIMB MBA

Tim Cook steps down as Apple CEO after leading it for 15 years and move to the Executive Chairman role. Under Tim Cook, Apple's market capitalization grew from 350 billion to 4 trillion over 15 years making him one of the most successful CEOs of all time. John Ternus, currently senior vice president of hardware engineering, will succeed Cook as the new CEO. His job is not going to be easy - slowing iPhone sales, Apple being behind AI in this technology and a lot of regulatory issues coming their way. His appointment (a hardware leader) may mean, 1) Renewed focus on innovative products 2) Focus on wearables and AR / VR products 3) Hardware and software integration being tighter (typical Apple strategy) Thoughts?