Post by Sam Piliero

COPY GRUNS $600M/Year Marketing Strategy I reversed engineer Gruns’ $1.2 billion Facebook ads strategy and here's the single biggest unlock I found... Avatar clustering. Here's how it works: Most brands build creative around concepts or formats. Gruns builds creative around avatars. An avatar isn't just a demographic. It's a specific person with a specific problem your product solves. Gruns identified 5 core angles: - Lose weight, not your metabolism - Ozempic's new best friend (GLP-1 pairing) - Digestive health / fiber - Hair health - Competitive (vs. Athletic Greens-style brands) For each angle, they went wide first, then deep. They tested the angle across multiple avatar and template combinations. Once something proved out, they made dozens of versions of it. Here's the part most brands get wrong: Old way Facebook told you to cut everything except the highest ROAS ad. So you'd kill 90% of your creative and dump everything into the one winner. New way looks like this: - Avatar 1 + Template A: $1,000/day at 2x ROAS ✅ - Avatar 2 + Template B: $200/day at 4x ROAS ✅ - Avatar 3 + Template C: $30/day at 9x ROAS ✅ - Avatar 4 + Template D: $1,000/day at 3x ROAS ✅ As long as every single one is above your target ROAS, you keep them all on. Total profit goes up. Scale goes up. You're not capped by a single concept that can only spend so much. This is exactly how Andromeda wants you operating. The algorithm doesn't want you to find one winner. It wants you to build a creative ecosystem where multiple avatars, angles, and templates coexist and compound. How you can set this up: List every problem your product solves Identify which specific type of person has that problem Build creative that speaks directly to that person and that problem Test avatar + template combinations, not random concepts When something works — go deep. Make 5, 10, 20 versions of it P.S. If you want a free Google Doc outlining the exact systems we run for the 80+ brands we work with at our agency, comment “M4.” I’ll DM it to you (Must be connected on LinkedIn)