Post by SAM Sensory and Consumer Research

We’re delighted to welcome Samantha Rogers to the UK team as Senior Research Director, based in Reading. With over 25 years’ experience partnering with leading global brands including The Coca-Cola Company, Danone and Weleda, Samantha is a trusted insight and research specialist. A quant expert with strong mixed-method expertise, she is passionate about championing best practice and elevating the strategic impact of research. Samantha has a keen interest in behavioural science and the evolving role of AI in insights - strengths that will enable her to drive meaningful impact for both her team and our key clients. We’re thrilled to have Samantha join the SAM team! SAM Sensory and Consumer Research Eva Laparra LISE DREYFUSS Sebastian Gräper Laura Martin Stéphane CLEMENT Adam Curtis Punyabrata (Pushan) Tagore Brahma Patricia Silva Paolo Manfredi Joyce Lizzi