Post by Sam Foley

250 million views from a single Luka clip in a regular season game. The attention economy around sports is enormous. The money flowing back to the people creating and spreading that content is not (yet). Leagues and teams sit on practically infinite source content, but the infrastructure to deploy it at scale, with real analytics, no bot views, and automated payouts doesn't exist. That is what drew me to what Kyle Haener is building with Mimix. Mimix is building the distribution layer for sports media: programmatic clipping campaigns that turn raw footage into viral reach, with AI-verified analytics and automated settlements built in. Like Meta Ads, but for organic content. Check out the latest No Huddle: https://lnkd.in/eQbfhryM