Post by Salomon

We are pleased to announce that bertrand gachon has been appointed General Manager, EMEA at Salomon. Bertrand joined Salomon a year ago as Strategic Account Director and Sportstyle Lead for the region. Since then, he has played a pivotal role in strengthening our relationships with key partners, accelerating growth, and shaping a more collaborative and consumer-centric commercial approach. With over 25 years of leadership experience in the sporting goods industry, Bertrand brings both vision and operational expertise to lead our EMEA business into its next chapter of growth. “I am energized and grateful to take on this role. Thanks to the passion and dedication of our teams, we stand on strong foundations to inspire consumers through a powerful and seamless journey. By elevating our omnichannel go-to-market and striving for operational excellence, we will unlock new ways to connect with our communities and write the future of Salomon in EMEA,” says Bertrand. Please join us in congratulating Bertrand and wishing him success in this new role.