Post by Salma Negm

We recently wrapped up our RB Day campaign at RUSHBRUSH, INC., and I couldn’t be prouder of what we achieved, both as a team leader to an incredibly dedicated team and as a content creator. It all began with crafting the campaign slogan: “خصم يجيب خصم” a simple yet powerful line that captured our main idea: the more our customers order, the bigger the discount they get. From there, I developed the main campaign concept around group ordering, while the talented Reem AbdellAtty our youngest team member, took it to the next level by writing three brilliant scripts that reflected different group personas and scenarios. She also led the shoot with professionalism beyond her years! 👏 Special thanks as well to Ali Shoukry who ensured seamless alignment with the photographers to bring these scripts to life in the best possible way. And of course, a big round of applause to Mostafa Hafez our Head of Marketing and the creative director of this shoot, and to Abdelrhman Hany, the talented DOP, for their incredible vision and leadership in bringing everything together so beautifully. 🎬 Watch and enjoy: https://lnkd.in/eE-Ww-KF https://lnkd.in/esPfKaVg https://lnkd.in/eQPvrzgK Another proud moment for me was working on the hair transformation videos, which showcased both our newly launched haircare products and our signature styling tools. To make this stand out, I introduced a unique approach that hasn’t been used by any brand locally or internationally: the Stylist POV. This fresh angle gave our audience a closer look at real results, drove strong organic performance, and even opened the door to a new segment—salons seeking trusted, high-quality products for their clients. Leading the shoot for these POV videos was a rewarding challenge. I had to step out of my comfort zone with unfamiliar tools, but with the invaluable support of Nael Ibrahim, our head of video and Nehad Aboelhamd, our content creator, everything came together beautifully. 🎥 Watch and admire: https://lnkd.in/emQJsHT5 https://lnkd.in/eBB29dKr https://lnkd.in/ecyVgKPG Also, a huge thank you to our PR team, Aya Ossama, Rokaya Amir and Rajia Mamdouh who are always working tirelessly in the background to make sure everything goes smoothly for us, you’re truly the hidden heroes of every campaign. Finally, I want to sincerely thank my supportive manager, Salma Waheeb, for motivating the entire team throughout this fast-paced campaign and for everything she has taught me along the way. 💙