Post by SaleSmartly Global

🚀 WhatsApp Usernames Are Coming: Is Your Business Ready? By June 2026, WhatsApp will be replacing mandatory phone numbers with usernames (@handle) and introducing a new backend ID called BSUID. ⚠️ The Risk: "Operational Silence" If your CRM or ads rely strictly on phone numbers, your messages and Click-to-WhatsApp ads will stop working for users who choose privacy. How to stay ahead: --Adapt to BSUID: Ensure your webhooks can process the new alphanumeric identifiers starting March 2026. --Claim Your Identity: Verified brands should secure their @handle early to maintain brand authority. --Sync Your Data: Map these new IDs to existing customer profiles to keep your conversation history intact. Pro-tip: If you're already using an omnichannel platform like SaleSmartly, much of this heavy lifting (like identifier mapping) is handled natively, so you won't lose track of your customers during the rollout. Has your team started auditing your WhatsApp integration yet? I think we should discuss in the comments. 👇 Read more: https://lnkd.in/gcpMGZ5j #WhatsAppBusiness #PrivacyFirst #MarketingTech #CustomerExperience #SaleSmartly #Username