Post by salahedinne bella

📚 AI & The Future of Sports Law – Reading Series #3 Title Artificial Intelligence and Trademark Challenges in the Sport Industry Authors: Suji Kim & John Grady Journal: Journal of Legal Aspects of Sport (Vol. 36, Issue 1, 2026) � Revues en accès libre IU Indianapolis +1 As artificial intelligence becomes increasingly involved in sports marketing and digital content creation, new legal questions are emerging. This research examines how AI challenges traditional trademark law in sport, focusing on: AI-generated sports branding Trademark infringement False endorsement Protection of athletes' Name, Image, and Likeness (NIL) Legal responsibility of clubs, leagues, and AI platforms The authors conclude that sports organizations should adopt proactive legal safeguards to protect their brands and athletes' identities in the AI era. 🔗 Read the article https://lnkd.in/eNdC7DcX