Post by Dr. Alessandra Sala

Head of Artificial Intelligence and Data Science at Shutterstock | Co-Chair of UNESCO Women for Ethical AI | President of Women in AI | Chair of Governance Committee at ML-Labs

This is such an important step forward in the fight against misinformation and untrustworthy synthetic media! Weโ€™re proud that our ๐“๐ž๐œ๐ก๐ง๐ข๐œ๐š๐ฅ ๐’๐ญ๐š๐ง๐๐š๐ซ๐๐ฌ ๐๐ข๐ฅ๐ฅ๐š๐ซ ๐‹๐ž๐š๐, Touradj Ebrahimi, brings his expertise from #JPEG #Trust to the critical discussions on AI and Multimedia Authenticity Standard Collaboration ๐Ÿ“ธ At the same time, weโ€™re excited to launch our ๐˜๐จ๐ฎ๐ง๐  ๐‘๐ž๐ฌ๐ž๐š๐ซ๐œ๐ก๐ž๐ซ ๐‚๐จ๐ฅ๐ฅ๐š๐›๐จ๐ซ๐š๐ญ๐ข๐จ๐ง, giving our students first-hand insights into the updated JPEG Trust framework ๐ŸŽ“โœจ Engaging the next generation in these conversations is essential to shaping a future where responsible AI truly responds to the needs of future generations. Standards like #JPEG #Trust and Coalition for Content Provenance and Authenticity (C2PA) are not just technical frameworks, they are foundational pillars of digital trust in the AI era ๐Ÿ›ก๏ธ๐ŸŒ

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