Post by Sagaci Research

Last week, Nairobi showed up. Senior leaders from across industries gathered for our 𝗕𝗿𝗲𝗮𝗸𝗳𝗮𝘀𝘁 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝘀𝗲𝘀𝘀𝗶𝗼𝗻 on how East African consumers are navigating 2026. Squeezed, yes, but still spending, and smarter about it than ever. Julien Garcier and Jorsen T. M. Patten (Chief Commercial Officer, Naivas Limited) led a sharp, honest conversation about 𝘄𝗵𝗲𝗿𝗲 𝘁𝗵𝗲 𝗿𝗲𝗮𝗹 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝗶𝗲𝘀 𝗹𝗶𝗲: rural markets, tiered portfolios, traditional products making their way from kitchen to shelf and more. What struck us most was how quickly it turned into a shared conversation. The topics resonated across sectors, and the experiences people brought to the table made the discussion richer than any slide deck could. Thank you to everyone who joined us. If you missed it and want to dig into the findings and case studies, drop us a message! Link in the comments 👇🏾. #EastAfrica #ConsumerInsights #FMCG #Kenya