Post by SÆTHER

Bringing the World of Moschino to Life 🍭 Earlier this month, we celebrated the launch of Moschino Toy 2 Yummy & Gummy with an immersive influencer event inspired by the colourful, candy-filled universe and playful spirit of the 1980s. Designed around the bold DNA of Moschino, the event brought together content creators and partners to experience the universe behind the two new fragrances. From vibrant candy-inspired details and sweet treats to sensory moments inspired by the fragrance notes, every element was thoughtfully designed to bring the Moschino universe to life. Together with our fragrance expert, guests explored the olfactive universe behind Toy 2 Yummy & Gummy - discovering how each note contributes to the playful personalities of the fragrances. As Annette Holberg, Head of Training at SÆTHER, explains: "A fragrance is meant to be experienced - not only through scent, but through the emotions, ingredients and stories behind it. When we engage multiple senses, we create a deeper understanding of the fragrance and a much stronger connection to the brand." At SÆTHER, we believe that successful launches are about more than introducing a new product. They are about creating meaningful moments that inspire conversation, strengthen brand affinity and build authentic connections with consumers through meaningful brand experiences. A sincere thank you to our partners Mickey Creative and Finest Event Group for helping bring this colourful universe to life, and to everyone who joined us for a memorable evening. 📹: Albin Geijer

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