Post by Sacha Spinas

One of my favourite parts of the job is seeing fresh content out in the world. Always-on content isn’t about one big campaign (although the team do those pretty brilliantly too! 😉). It’s about giving customers a reason to keep coming back, discovering something new every month and seeing the brand in a fresh way. This month’s Womenswear newness is all about pieces that work harder. Whether it’s for summer occasions, warmer days in the office or simply getting more wear out of the pieces you love, it’s about building a wardrobe that’s versatile and effortless. This is just a small snapshot of the brilliant shoot art directed by Sam Murray, produced by China Ruby Hill.