Post by Sabina Mehtizada

#harvard#business#review# Building a strong business network on social media can be challenging. Many of us focus on trying to network with senior executives, but that’s often the wrong approach. Researchers analyzed Linkedin data from May 2014 to November 2018 and discovered that response rates differ significantly by the seniority of the recipient. (LinkedIn applies machine learning to analyze aggregate data about the factors that influence message acceptance and reply rates.) People earlier in their careers respond most often to an initial message, while VPs and C-level professionals respond the least to people they don’t already know. So up the odds of making meaningful connections by prioritizing relationships with your peers and with people who are earlier in their careers. This network will grow in seniority with you and connect you with opportunities down the line. Adapted from "The Best Ways to Use Social Media to Expand Your Network," by Doug Camplejohn.