Post by Saatchi & Saatchi India

In her authored article for ET BrandEquity, Ekta Relan, Chief Strategy Officer, Saatchi & Saatchi India, explores how the rapid evolution of media, consumer behaviour and brand-building is redefining the role of #Planning.   As marketing becomes increasingly interconnected and dynamic, she highlights why #planners must combine cultural intelligence, intelligent tools and a mindset of continuous learning to stay ahead of change. She also underscores the importance of building future-ready talent and planning functions that are designed to adapt, evolve and create lasting impact.   Read the article here : https://lnkd.in/dpkmvUBp Publicis Groupe APAC Publicis Groupe India Prasad Sangameshwaran Paritosh Srivastava Kartik Smetacek Debarjyo Nandi Atin Wahal Snehasis Bose Rohit Malkani Samir Shanbhag Himanshu Saxena Nisheeth Srivastava Ankit Sharma aman mannan Roshni Kavina Ameya Joshi Girish Joshi Tejal Shastri Mayur Shetty