Post by S. Somasegar

Managing Director at Madrona Ventures

Big outcomes often come from quiet, early decisions. From the very beginning, Observe, Inc. rejected the gravity of legacy observability. Instead of stitching together logs, metrics, and traces, the team built around relationships in data, unified machine data in a single lake, and separated storage from compute to enable scale and efficiency the market actually needed.   Just as important, they made a decisive platform bet early: build natively on Snowflake rather than invent yet another custom storage layer. That focus, anchored in customer value, shaped everything that followed.   Those choices compounded over time and made their next chapter the natural one.   We're excited to announce that Observe is joining Snowflake.   Congratulations to Jeremy Burton and the entire Observe team. I'm grateful to have been partners on the journey. Also a big thank you to Sutter Hill Ventures and specifically Mike Speiser for the support and partnership, from incubating the idea in the earliest days to seeing it reach this milestone as Observe joins Snowflake. ❄️❄️ When it rains, it p̵o̵u̵r̵s̵ snows ❄️❄️

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