Post by Ruurd Kouwenhoven

Moving forward together: in conversation with horeca entrepreneurs – Launch of the Heineken Business Club! 🍻📈 This month marked the very first edition of the Heineken Business Club, a new initiative designed to bring horeca-entrepreneurs together for inspiration and knowledge sharing. At the brand-new Orchid House in Amsterdam, we had the pleasure of welcoming more than 100 horeca-entrepreneurs. Together, we discussed the future of the hospitality industry, the opportunities offered by technology and AI, and the role of innovation in entrepreneurship. Many thanks to Christian Kromme for sharing your insights! During the panel discussions, valuable and honest conversations emerged, exactly the kind of cross-pollination this initiative was created for. Afterwards, it was time to taste and experience the newest beers from Heineken Studio, guided by master brewer Willem van Waesberghe, followed by a delicious beer-pairing dinner featuring products from our portfolio. In short, a fantastic kick-off for the Heineken Business Club: a place where connection, inspiration, and collaboration take center stage. Special thanks to Pieter Vissers, Gijs Hibbeln, Tim Kuijer, Bernice Spiers-Pennings, Aimé Wijffels, Rob Candeias, Simone Kersten, and to Joeri Salet, Jade de Jong & Joey Matahelumual for hosting and taking such great care at your beautiful new location. #Heineken #HeinekenBusinessClub #Entrepreneurship #Innovation #Horeca #Networking #AI #Technology

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