Post by Ruth Oladeji

Founders rarely lose opportunities because they're bad at what they do. They lose them because people can't explain what makes them different. That's a positioning problem. I've seen founders with years of experience, impressive results, and satisfied clients... Yet their LinkedIn profile reads like hundreds of others. When someone lands on your profile, they're asking one question: "Why should I choose you instead of someone else?" If your profile doesn't answer that in a few seconds, they'll keep scrolling. Not because you're not good enough. Because they couldn't see it. That's why I believe LinkedIn isn't just a place to post. It's where people decide whether you're worth remembering. The carousel breaks down five positioning mistakes I see founders make over and over again. What's one positioning mistake you've noticed founders make on LinkedIn that deserves to be on this list? ------- I am Ruth Oladeji, a Personal Brand Strategist for founders. I help founders turn LinkedIn into a client pipeline in 90 days using the C.L.E.A.R. Framework.