Post by Ruslan Tovbulatov

What if I told you the most valuable business asset in 2025 isn't your AI model, your data, or your technology? It's your brand. While everyone's cutting brand budgets to focus on demand generation, AI companies like Anthropic and Lovable are doing the opposite. They're investing more heavily in brand than traditional performance marketing. The reason is counterintuitive but profound: When anyone can build technically excellent products, authentic brand becomes paramount. In my new article, I trace brand's 4,000-year evolution from cattle marks to today's AI era - and reveal why we're entering the most important chapter yet. Sneak peek from the piece: ‣ The six evolutionary eras of brand (from Egyptian cattle marks to AI-era trust) ‣ Why companies like Anthropic and Lovable focus more on community than performance marketing ‣ The five-step blueprint for building brand-driven competitive advantage ‣ Case studies from Gong, Figma, Lovable, and other AI-era winners The future belongs to brands that use AI to amplify their humanity, not replace it. Give it a read and let me know what you think!