Post by Rued Riis

What part of this ad is AI generated? It's not me. It's not the visuals.. It's the 5 hook variations! (Unfair, I know: impossible to spot that without sound and the other 4.) Point is: I think AI is great for ideation. But terrible for production. (for now) So this time, AI helped me come up with ways to hook a NYC audience. Like: “If you manage a restaurant south of 125th, you wanna hear this.” “NYC ops people are raving about this new Danish startup. And for good reason:” "Top restaurant brands in London have switched to a new way of managing their staff. Now it’s coming to New York.” These are fairly good, I think. Don't know which one(s) will work. We'll let the market decide. It's a delicate dance, between AI and me, but I think we've found a good rhythm with this division of work. How do you do it?

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