Post by RudderStack

Generative AI is moving into production. The model isn’t the bottleneck. The customer context is. McKinsey estimates that generative AI could add up to $4.4T in annual economic value by 2030. The companies capturing that value have one thing in common: governed, fresh customer data available at inference time. From fraud detection to real-time personalization, AI systems depend on stable identity, enforced schemas, and consent controls before delivery. RudderStack helps teams collect, transform, and deliver trusted customer context for AI-powered experiences. Get the full story. Link in comments ⬇️