Post by Ruben Schreurs

It all starts with people. In this case, an incredible collective of WFA and Ebiquity plc experts, along with more than a hundred senior industry professionals that have generously contributed to the Paid Media Effectiveness Handbook. Released today, this work will serve as a companion to media and marketing professionals around the industry, and that deserves a very special thank you for those that went above and beyond to help produce this: Alexander Kaan Catherine Masson Rob Edwards Jérôme Amouyal Alberto Coperchini Ekaterina Kharitonova Patrice Gaillard Beatrice Lindvall Henning Kunerth Graeme Adams Adam Clark karen pouey Carl B. Marla Skiko Bill Reese Graziella Castro, PhD Suzanne Perry Kay Vizon Erin Nuesch Hedwig Vollers Zeman Bhunnoo Kasper Madsen Sorin Patilinet 📙 Sander Fauth Andrew Coulter Joe Meier Chris Love Gayle Noah Michael Carlin Alexandre Silva And our champions: Tom Ashby Nick Pugh Nic Pietersma Ryan Rooney Tom Loughnan George Paton-Williams https://lnkd.in/eVwBq_6v