Post by RTB House

Most shoppers arrive at your website to explore, not just to buy. Our research confirms that the vast majority of purchase journeys begin in the consideration phase. Instead of having a single brand in mind, nearly two in three consumers are actively researching three or more products before they commit to a purchase. For marketers, this changes the priority. Success depends on showing up early, staying visible, and remaining top of mind while consumers are still comparing options, long before they ever reach the final “buy” button. In the video below, Jaysen Gillespie breaks down what these findings mean for brands looking to influence purchase decisions earlier in the journey and stay competitive during the consideration phase. Download the full consumer research study here: https://lnkd.in/duM9AzXK #RTBHouse #RetailMarketing #eTailConnect

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