Post by RTB House

The modern brain forgets almost as quickly as it learns. That’s why cognitive neuroscientist Dr. Carmen Simon argues marketers need the courage of repetition. Showing up consistently reminds buyers what they’ve forgotten in a world overflowing with choices. But repetition alone isn’t enough. To be effective, frequency must be paired with differentiation. Every interaction should reinforce memory while giving buyers a reason to notice you again. Watch the full video below to hear Dr. Simon's perspective on the relationship between repetition, differentiation, and buyer memory. #Retargeting #ConsumerBehavior #RTBHouse

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