Post by RTB House

You're optimizing CTR, ROAS, and conversion rate, but when did you last optimize for how the brain truly pays attention? Cognitive neuroscientist Dr. Carmen Simon breaks down the three ways the brain pays attention: - To space (your ad placement, creative, format). - To time (what most people mean when they say attention span, but it's just one of three). - Executive attention (the internal monologue your customer never turns off). When your shopper sees your ad, they're also thinking about their grocery list, a work deadline, or a goal they're still working toward. The brands that win show up for the conversation already happening in their customer's head. Watch the clip below to rethink what capturing attention really means. #PerformanceMarketing #RetailMarketing #ConsumerPsychology #RTBHouse

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