Post by RTB House

Name: If you could build a performance marketing strategy completely from scratch, where would you start?
Uploaded: 2026-06-29T16:18:13.343Z
Channel: RTB House
Description: If you could build a performance marketing strategy completely from scratch, where would you start? For Jordan Light, Senior Manager of Paid Media at Tuckernuck, the answer is clear: attribution. Ma

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If you could build a performance marketing strategy completely from scratch, where would you start? For Jordan Light, Senior Manager of Paid Media at Tuckernuck, the answer is clear: attribution. Many brands treat attribution as a later addition or something that evolves on the fly. When you start with a clean slate, building that measurement foundation first lets you layer on the exact tech partners and ad platforms that drive measurable results. It removes the guesswork and sets up long term success. Check out the full clip below to hear Jordan break down why a solidified attribution foundation is the ultimate starting point for growth. #PerformanceMarketing #MarketingTechnology #DataAttribution #RTBHouse

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