Post by RTB House

Every marketer has that one project they’re most proud of. We asked Jordan Light from Tuckernuck what stands out most in his career, and his answer wasn’t a campaign or a record-breaking sales event. It was helping his organization evolve beyond a last-click mindset and build a more sophisticated approach to measuring marketing performance. Watch below to find out why he calls it a labor of love. #PerformanceMarketing #MarketingMeasurement #RTBHouse

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