Post by RTB House

The consumer purchase journey is no longer a straight line from intent to checkout. As Jaysen Gillespie explains, it's a complex cycle of browsing, researching, and pausing. Our recent study revealed a core reality for 2026: 78% of shoppers now evaluate three or more options before making a purchase. Even for low-consideration items, more than half of consumers visit a website two or three times before they consider buying. More happens before the transaction than ever before: higher engagement, deeper research, and “add to carts” that don’t immediately convert. For marketers, this means the strategy must shift. Download the full report to see the data behind the modern shopper: https://lnkd.in/d_xpJS_8 #ConsumerInsights #AdTech #MarketingStrategy #RTBHouse

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