Post by rsa Media

Love at first bite? 👄 For Valentine’s Day, our client Fossil Group, Inc. proved that time can be irresistible. They reimagined their iconic watch ring with a bold, flirty update: glossy red lips and a mischievous grin - a special-edition piece that doesn’t just tell time, but makes a statement. So we asked ourselves: How do you seed something this sweet? Our answer: We designed a custom Valentine’s seeding that turns the watch ring into the hero of its own praline box. At first glance, it’s a box full of pralines. At second glance, it’s even better. A playful tension between indulgence and style. A gifting moment made to be remembered. Created for Fossil lovers, sweet talkers and everyone with a taste for bold accessories. 💍 🍬 Cheers to Fabian Simbeck and everyone involved 🫰