Post by Roy Morgan

Advertising expectations and experience: Australians have their say about AI New national research conducted by Roy Morgan for Ad Standards, Australia’s advertising regulator, reveals strong community concern about AI-generated content in advertising, with most Australians expecting disclosure and transparency as overall sentiment towards advertising softens slightly. Roy Morgan CEO Michele Levine commented: “Artificial intelligence is reshaping our world faster than most Australians ever imagined, and that change is impacting the advertising industry as much as any other. If advertisers want to maintain trust and community support, they need to be transparent about the use of AI-generated content.” Read full: https://lnkd.in/gy_pgU39 #AI #ArtificialIntelligence #Advertising #AIgeneratedcontent