Post by Roy Morgan

AI Promises the World – Roy Morgan Actually Delivers: Simonds Homes Sees 2.3× More Conversions, 40% Cheaper Leads As digital advertising becomes more crowded and AI reshapes how brands reach customers, Simonds Homes set out to move beyond generic “home buyer” messaging and answer a fundamental growth question: Who are our best customers – and how can we find more people like them, earlier in their journey? Simonds Homes has significantly improved its digital marketing performance, driven by its agency Sonar Group, after piloting the Roy Morgan WorkSpace™ Copy Engine powered by Helix Personas. 💡 2.3x higher conversion rate on Google (Roy Morgan Workspace CVR 15.43% vs. Always-On CVR 6.81%). 💡 40% cheaper cost per lead overall across Meta and Google. Jade Catanese, Brand Marketing Manager, Simonds Homes says: “Roy Morgan WorkSpace has enabled us to build far more accurate and relevant campaigns, which has noticeably improved both our conversion rates and lead quality. In a landscape where social media advertising is increasingly saturated, having this level of precision is essential. It helps us stay ahead of the game, stand out, and remain competitive.” For more information, view the full Case Study here: https://lnkd.in/gZ9AWFeH 🔗 Read full release: https://lnkd.in/gEDQjthf #AI #AIinMarketing #AudienceTargeting #DataDrivenMarketing #MarTech #MarketingInnovation #PerformanceMarketing