Post by Roy Ghermezian

Name: This might be the most accurate billboard placement in sports history. Before a single World Cup ma
Uploaded: 2026-07-17T13:06:17.425Z
Channel: Roy Ghermezian
Description: This might be the most accurate billboard placement in sports history. Before a single World Cup match was played, these two adidas billboards went up at American Dream, facing directly toward MetLif

Principal, American Dream, Mall of America & Triple Five Group

This might be the most accurate billboard placement in sports history. Before a single World Cup match was played, these two adidas billboards went up at American Dream, facing directly toward MetLife Stadium (NY/NJ Stadium). One featured Lionel Messi and Argentina. The other featured Lamine Yamal and Spain. Fast forward to today, and those same two players are literally staring across the street at the stadium where they’ll compete for the World Cup Final. Considering a 48-team World Cup field, the probability of randomly picking the two eventual finalists before the tournament begins is roughly 1 in 1,128 (0.09%). Incredible. For brands looking to be part of moments this big, let’s talk.

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