Post by Ronan Kilroy

𝗬𝗼𝘂 𝗻𝗲𝗲𝗱 𝘁𝗼 𝗳𝗶𝗿𝗲 𝘀𝗼𝗺𝗲 𝗼𝗳 𝘆𝗼𝘂𝗿 𝗽𝗿𝗼𝘀𝗽𝗲𝗰𝘁𝘀. In our SOS playbook, we talk about "Bloomers" (high-potential clients) and "Weeds" (toxic clients). Most scaling companies are so focused on growth that they let the weeds choke the garden. A "Weed" is a strategic mismatch: - They drain your support resources. - They demand customisation you can't scale. - They treat your team like vendors, not partners. If your sales strategy targets "any" company, you are explicitly inviting these Weeds into your pipeline. In the Sales Operating System (SOS), we start by defining the "Sweet Spot". We explicitly list the things that cause us to walk away. 𝗪𝗵𝘆 𝗱𝗼𝗲𝘀 𝘁𝗵𝗶𝘀 𝗺𝗮𝘁𝘁𝗲𝗿? Because every hour your sales team spends managing a toxic prospect is an hour they cannot spend closing a strategic partner. Define the Weeds. Then give your team permission to ignore them. Happy selling. Ronan www.sales-playbook.com